{"id":7597,"date":"2019-03-30T15:41:42","date_gmt":"2019-03-30T12:41:42","guid":{"rendered":"http:\/\/bumez.org.tr\/?p=7597"},"modified":"2019-04-09T08:46:06","modified_gmt":"2019-04-09T05:46:06","slug":"reklamlar-ile-hedeflere-nasil-ulasilir","status":"publish","type":"post","link":"http:\/\/bumez.org.tr\/index.php\/2019\/03\/30\/reklamlar-ile-hedeflere-nasil-ulasilir\/","title":{"rendered":"REKLAMLAR \u0130LE HEDEFLERE NASIL ULA\u015eILIR?"},"content":{"rendered":"<p>Bilgi teknolojilerinin yo\u011fun kullan\u0131m\u0131 ile i\u015f s\u00fcre\u00e7leri ve bilgiler h\u0131zla, dijital ortama ta\u015f\u0131nmaktad\u0131r. Bu dijital d\u00f6n\u00fc\u015f\u00fcm, h\u0131z ve kolayl\u0131k a\u00e7\u0131s\u0131ndan \u00a0i\u015f hayat\u0131m\u0131z\u0131 t\u00fcm\u00fcyle de\u011fi\u015ftiriyor.<\/p>\n<p>\u0130nternet, mobil teknolojiler ile \u00a0ili\u015fki kurmam\u0131z ya\u015fant\u0131m\u0131z\u0131n her noktas\u0131 de\u011fi\u015fti. Bunlara start-up\u2019lar eklenince geleneksel sekt\u00f6rler t\u00fcketicilerin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc yakalamaya mecbur.<\/p>\n<p>Kurulu\u015flar ve \u00a0i\u015f s\u00fcre\u00e7leri d\u00f6n\u00fc\u015f\u00fcyor. Dijital i\u015f s\u00fcre\u00e7leri \u00a0rekabetin yeni modellere y\u00f6nlendiriyor ve yeni f\u0131rsatlar sa\u011fl\u0131yor. Dijitalle\u015fme pek \u00e7ok f\u0131rsat sunarken ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftiremeyen, yeni rekabet modellerini kavramayan firmalar yok olma tehdidi alt\u0131nda.<\/p>\n<p>M\u00fc\u015fterilerin \u00e7o\u011fu bir \u00fcr\u00fcn\u00fc veya hizmeti sat\u0131n alma karar\u0131n\u0131 bir sat\u0131\u015f noktas\u0131 veya ula\u015fmadan \u00e7ok \u00f6nce internetten ara\u015ft\u0131rma yap\u0131yor. Bu sebeple m\u00fc\u015fterilere istedikleri bilgiyi \u00a0istedikleri zaman, istedikleri yerde, istedikleri ara\u00e7larla verebilmemiz gerekiyor.<\/p>\n<p>M\u00fc\u015fteriler neredeyse biz de ayn\u0131 anda orada olabilmeli, \u00fcr\u00fcn ve hizmetlerimize ili\u015fkin arad\u0131klar\u0131 bilgileri an\u0131nda bulmalar\u0131n\u0131 sa\u011flamal\u0131y\u0131z.<\/p>\n<p>Bu \u00e7er\u00e7evede ba\u015far\u0131l\u0131 Dijital Reklam kampanyalar\u0131 i\u00e7in \u00f6ncelikle bilmemiz gereken kavramlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li>Google Adwords Panel E\u011fitimi nedir?<\/li>\n<li>Yeni Adwords hesab\u0131 nas\u0131l a\u00e7\u0131l\u0131r?<\/li>\n<li>Yeni kampanya olu\u015fturma<\/li>\n<li>SEO Nedir?<\/li>\n<li>Domain ve SEO ili\u015fkisi nedir?<\/li>\n<li>Google ve SEO<\/li>\n<li>Google \u00c7al\u0131\u015fma Mant\u0131\u011f\u0131 nedir?<\/li>\n<li>Di\u011fer Arama Motorlar\u0131 nelerdir?<\/li>\n<li>Google Adwords ve SEO<\/li>\n<li>Google Arama Sonu\u00e7lar\u0131<\/li>\n<li>Google Adwords&#8217;den Fark\u0131 Nedir?<\/li>\n<\/ul>\n<p>30.03.2019 tarihinde Ayaza\u011fa -Maslak Yerle\u015fkesinde Tek k\u0131lavuzdan Kerem Akata\u015f \u00f6\u011frencilerimize ve mezunlar\u0131m\u0131za ba\u015far\u0131l\u0131 Reklam kampanyas\u0131nda olmas\u0131 gereken temel unsurlar\u0131 anlatt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilgi teknolojilerinin yo\u011fun kullan\u0131m\u0131 ile i\u015f s\u00fcre\u00e7leri ve bilgiler h\u0131zla, dijital ortama ta\u015f\u0131nmaktad\u0131r. Bu dijital d\u00f6n\u00fc\u015f\u00fcm, h\u0131z ve kolayl\u0131k a\u00e7\u0131s\u0131ndan \u00a0i\u015f hayat\u0131m\u0131z\u0131 t\u00fcm\u00fcyle de\u011fi\u015ftiriyor. \u0130nternet, mobil teknolojiler ile&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[],"_links":{"self":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7597"}],"collection":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7597"}],"version-history":[{"count":1,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7597\/revisions"}],"predecessor-version":[{"id":7598,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7597\/revisions\/7598"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media\/6849"}],"wp:attachment":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7597"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}