T\u00fcketici davran\u0131\u015flar\u0131n\u0131n incelenmesi, t\u00fcketicinin ihtiya\u00e7 ve beklentileri hakk\u0131nda, insanlar\u0131n nas\u0131l, nerede, ne zaman ve neden al\u0131\u015fveri\u015f yapt\u0131klar\u0131 hakk\u0131nda bilgi edinmenizi sa\u011flar.<\/p>\n
T\u00fcketici tercihlerinin incelenmesi, t\u00fcketicilerin davran\u0131\u015f ve tercihlerinin anla\u015f\u0131lmas\u0131n\u0131, sat\u0131n alma karar\u0131 alma s\u00fcrecini incelemeyi ama\u00e7lamaktad\u0131r.<\/p>\n
T\u00fcketici davran\u0131\u015f\u0131n\u0131 anlamak, pazarlama faaliyetlerinin planlanmas\u0131na ve bireysel t\u00fcketicilerin anla\u015f\u0131lmas\u0131na – \u00fcr\u00fcn ve hizmetlere olan ihtiyac\u0131n belirlemesine yard\u0131mc\u0131 olur.<\/p>\n
\u0130nsanlar\u0131n belirli bir durumda nas\u0131l davrand\u0131klar\u0131n\u0131 etkileyen \u00e7e\u015fitli fakt\u00f6rler vard\u0131r. T\u00fcketiciler ya\u015f, gelir, e\u011fitim, zevkler ve di\u011fer fakt\u00f6rler bak\u0131m\u0131ndan b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6sterir.<\/p>\n
T\u00fcketici sat\u0131n alma karar\u0131n\u0131 etkileyebilecek ana fakt\u00f6rler aras\u0131nda \u015funlar yer almaktad\u0131r:<\/p>\n
– K\u00fclt\u00fcrel fakt\u00f6rler:<\/strong> K\u00fclt\u00fcr, bir ailenin sosyalle\u015fme s\u00fcrecinde ve toplumun di\u011fer \u00f6nemli kurumlar\u0131nda edinilen ve bir ki\u015finin ihtiya\u00e7lar\u0131n\u0131 ve davran\u0131\u015flar\u0131 belirleyen ana fakt\u00f6rd\u00fcr.<\/p>\n – Sosyal fakt\u00f6rler:<\/strong> Referans gruplar\u0131, aile, sosyal roller ve stat\u00fc gibi sosyal fakt\u00f6rler de t\u00fcketici davran\u0131\u015f\u0131n\u0131 etkiler.<\/p>\n – Ki\u015fisel fakt\u00f6rler:<\/strong> T\u00fcketicinin sat\u0131n alma karar\u0131; cinsiyet, ya\u015f, ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn a\u015famalar\u0131, mesle\u011fi, gelir d\u00fczeyi ve t\u00fcketicinin ya\u015fam tarz\u0131 gibi ki\u015fisel \u00f6zelliklerin etkisi alt\u0131nda verilir.<\/p>\n – Psikolojik fakt\u00f6rler:<\/strong> Motivasyon, alg\u0131, inan\u00e7, t\u00fcketicilerin tutumlar\u0131 gibi psikolojik fakt\u00f6rlerin de sat\u0131n alma karar\u0131nda g\u00fc\u00e7l\u00fc bir etkisi vard\u0131r. T\u00fcketici davran\u0131\u015flar\u0131n\u0131n incelenmesi, t\u00fcketicinin ihtiya\u00e7 ve beklentileri hakk\u0131nda, insanlar\u0131n nas\u0131l, nerede, ne zaman ve neden al\u0131\u015fveri\u015f yapt\u0131klar\u0131 hakk\u0131nda bilgi edinmenizi sa\u011flar. T\u00fcketici tercihlerinin incelenmesi, t\u00fcketicilerin davran\u0131\u015f ve tercihlerinin…<\/p>\n","protected":false},"author":1,"featured_media":6435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[],"_links":{"self":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7557"}],"collection":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7557"}],"version-history":[{"count":1,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7557\/revisions"}],"predecessor-version":[{"id":7558,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7557\/revisions\/7558"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media\/6435"}],"wp:attachment":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7557"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n13.03.2019 tarihinde Ayaza\u011fa-Maslak Yerle\u015fkesinde Mobilyac\u0131.com’dan Baran \u00c7elebi \u00f6\u011frencilerimize ve mezunlar\u0131m\u0131za t\u00fcketici davran\u0131\u015flar\u0131n\u0131n dayand\u0131\u011f\u0131 fakt\u00f6rleri anlatt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"