{"id":7402,"date":"2019-03-30T14:08:47","date_gmt":"2019-03-30T11:08:47","guid":{"rendered":"http:\/\/bumez.org.tr\/?p=7402"},"modified":"2019-04-05T14:15:55","modified_gmt":"2019-04-05T11:15:55","slug":"dijital-pazarlama-dijital-pazarlama-sertifika-programi","status":"publish","type":"post","link":"http:\/\/bumez.org.tr\/index.php\/2019\/03\/30\/dijital-pazarlama-dijital-pazarlama-sertifika-programi\/","title":{"rendered":"D\u0130J\u0130TAL PAZARLAMA SERT\u0130F\u0130KA PROGRAMI"},"content":{"rendered":"<p>Dijital pazarlama, bir firman\u0131n veya markan\u0131n dijital ortamdaki pazarlama s\u00fcrecine denir.<\/p>\n<p>M\u00fcmk\u00fcn olan t\u00fcm dijital kanallar\u0131n (sosyal a\u011flar, \u0130nternet, e-posta b\u00fcltenleri, i\u00e7eriksel reklamc\u0131l\u0131k, i\u00e7erik pazarlamas\u0131 vb.) yard\u0131m\u0131yla marka tan\u0131t\u0131m ve m\u00fc\u015fteri kazan\u0131m stratejilerinin b\u00fct\u00fcn\u00fcd\u00fcr.<\/p>\n<p>Son y\u0131llarda, dijital pazarlaman\u0131n, geleneksel reklamc\u0131l\u0131\u011f\u0131 aktif ve h\u0131zl\u0131 bir \u015fekilde arka plana ta\u015f\u0131yan d\u00fcnya pazarlamas\u0131nda yeni bir e\u011filim oldu\u011funu g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>M\u00fc\u015fterileri \u00e7ekmek i\u00e7in kullan\u0131lan kanal say\u0131s\u0131 artt\u0131k\u00e7a, etki daha da g\u00fc\u00e7leniyor. Sosyal a\u011flarda i\u015f sayfalar\u0131 olu\u015fturmak, videolar \u00e7ekmek, pop\u00fcler blog yazarlar\u0131yla i\u015fbirli\u011fi yapmak, SEO ile i\u00e7eri\u011fe dayal\u0131 reklamc\u0131l\u0131\u011f\u0131 birle\u015ftirmek markan\u0131z\u0131 daha \u00fcst seviyelere \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>23 mart 2019 tarihinde Ayaza\u011fa-Maslak Yerle\u015fkesinde Kerem Akata\u015f ( Tek K\u0131lavuz) \u00f6\u011frencilerimize ve mezunlar\u0131m\u0131za 7 hafta s\u00fcrecek seminerler dizisinin 1.sini verdi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama, bir firman\u0131n veya markan\u0131n dijital ortamdaki pazarlama s\u00fcrecine denir. M\u00fcmk\u00fcn olan t\u00fcm dijital kanallar\u0131n (sosyal a\u011flar, \u0130nternet, e-posta b\u00fcltenleri, i\u00e7eriksel reklamc\u0131l\u0131k, i\u00e7erik pazarlamas\u0131 vb.) yard\u0131m\u0131yla marka&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[],"_links":{"self":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7402"}],"collection":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7402"}],"version-history":[{"count":4,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7402\/revisions"}],"predecessor-version":[{"id":7525,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/7402\/revisions\/7525"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media\/6857"}],"wp:attachment":[{"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7402"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bumez.org.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}